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WHAT IS A LUXURY BRAND? A NEW DEFINITION AND REVIEW OF THE LITERATURE
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2016
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MarketingLuxuryConsumer CultureLuxury BrandBrand PositioningLuxury Brand ManagementManagementBrand StrategyBrand DevelopmentBusinessBrand AwarenessLuxury GoodsLuxury BrandingNew DefinitionBrand EquityBrand Management
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