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Effect of Media Environment Diversity and Advertising Tone on Information Search, Selective Exposure, and Affective Polarization

MarketingAdvertising ToneSocial MediaInformation BehaviorMedia EffectsBiasMedia Environment DiversityManagementConsumer ResearchMarketing CommunicationTargeted AdvertisingOnline AdvertisingAdvertising EffectivenessCommunicationSelective ExposureArtsAdvertising