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Are Ethical Consumers Happy? Effects of Ethical Consumers' Motivations Based on Empathy Versus Self-orientation on Their Happiness

Ethical ConsumersBehavioral Decision MakingProsocial BehaviorConsumer MotivationEmpathy Versus Self-orientationTheir HappinessEmpathyManagementConsumer ResearchPsychologyConsumer StudyConsumer BehaviorSocial SciencesHappinessMarketingConsumer AttitudeMoral Psychology