Factors Affecting The Adoption Of Mobile Banking Services

Abstract

This paper focuses on defining the factors influencing mobile banking adoption and aims at forming a model describing consumer behaviour patterns. Thus it also evaluates the applicability of Rogers' (1995) model in this context. In consequence we are able to state what are the drivers and inhibitors of using banking services via wireless delivery channel. A quantitative survey sheds more light on this researched issue. The data was collected in Finland during May-July 2002 and includes 1253 survey responses.