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Effect of perceived value and social influences on mobile app stickiness and in-app purchase intention

Customer SatisfactionMobile MarketingDigital MarketingInteractive MarketingMobile App StickinessManagementConsumer ResearchBusinessIn-app Purchase IntentionSocial InfluenceConsumer BehaviorPurchase IntentionSocial InfluencesUser PerceptionMarketingBuying BehaviorConsumer Attitude