A Two-Layer Model for Taxi Customer Searching Behaviors Using GPS Trajectory Data

Abstract

This paper proposes a two-layer decision framework to model taxi drivers' customer-search behaviors within urban areas. The first layer models taxi drivers' pickup location choice decisions, and a Huff model is used to describe the attractiveness of pickup locations. Then, a path size logit (PSL) model is used in the second layer to analyze route choice behaviors considering information such as path size, path distance, travel time, and intersection delay. Global Positioning System data are collected from more than 36 000 taxis in Beijing, China, at the interval of 30 s during six months. The Xidan district with a large shopping center is selected to validate the proposed model. Path travel time is estimated based on probe taxi vehicles on the network. The validation results show that the proposed Huff model achieved high accuracy to estimate drivers' pickup location choices. The PSL outperforms traditional multinomial logit in modeling drivers' route choice behaviors. The findings of this paper can help understand taxi drivers' customer searching decisions and provide strategies to improve the system services.