Concepedia

Causal Models in Marketing

William R. Darden, Richard P. Bagozzi

Journal of Marketing Research · 1981 · 459 citations · 0 references

Concepts

Public HealthMarketingMarketing ManagementCausal InferenceCausal Effect EstimationCausal Graphical ModelsCause-and-effect RelationshipsCausal Path ModelingGraphical Causal Models