Journal of Marketing · 1970 · 13 citations · 0 references
BusinessInternational BusinessInternational ManagementGlobalizationInternational StrategyInternational TradeBusiness HistoryEconomic GlobalizationInternational ExpansionInternationalization ProcessInternationalization StrategyTransnational CorporationsComplexityExport InternationalizationInternational Business HistoryInternationalization Drivers
The revolution in management techniques of the last 15 years has spurred the growth of large international companies of a complexity hitherto unknown. A complete rethinking of traditional views of trade is required.