Understanding behavioral escalation: From theory to practice.

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F. Nowell Jones, B. F. Skinner · The American Journal of Psychology · 1939 · 4.4K citations

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SOCIAL VALIDITY: THE CASE FOR SUBJECTIVE MEASUREMENT or HOW APPLIED BEHAVIOR ANALYSIS IS FINDING ITS HEART¹

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RELATIVE AND ABSOLUTE STRENGTH OF RESPONSE AS A FUNCTION OF FREQUENCY OF REINFORCEMENT^1,²

R. J. Herrnstein · Journal of the Experimental Analysis of Behavior · 1961 · 2.3K citations · Full text

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