Nonresponse Bias and Callbacks in Sample Surveys

William C. Dunkelberg, George S. Day

Journal of Marketing Research · 1973 · 49 citations · 7 references

Concepts

Abstract

A callback policy must balance the reduced yield (and higher cost) from additional callbacks against the benefits of a more representative final sample. This study provides evidence on the rate at which sample values converge on their estimated population distribution as the number of callbacks increases.

References

7