Health Care Management Review · 1978 · 16 citations · 0 references
BusinessHealth Services AdministrationMarketingHealthcare MarketingMarketing StrategyServices MarketingHospital MarketingMarketing PlanningService Marketing StrategyHealth Services PolicyHealthcare Performance Marketing
Recent articles have explained the philosophy of marketing health services. Highlighted here are the important concerns in the "hands-on" development and implementation of a marketing plan.