Issues in the Economics of Advertising.

Concepedia

Publication | Closed Access

DOI

Citations

References

1971

Year

Charles K. Rowley, J. L. Simon

The Economic Journal

International AdvertisingEconomicsAdvertisingTargeted AdvertisingMarket AnalysisManagementConsumer ResearchEconomic AnalysisEconomic JournalJ. L.Advertising EffectivenessMarket BehaviorMarketingJournal Article Simon

Abstract

Journal Article Simon (J. L.). Issues in the Economics of Advertising By C. K. Rowley Get access Issues in the Economics of Advertising. C. K. Rowley C. K. Rowley University of York Search for other works by this author on: Oxford Academic Google Scholar The Economic Journal, Volume 81, Issue 324, 1 December 1971, Pages 958–960, https://doi.org/10.2307/2230343 Published: 01 December 1971