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Sarah Orne Jewett and Mary E. Wilkins (Freeman): Two Shrewd Businesswomen in Search of New Markets
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1997
Year
Literary TheoryMarket DesignNew MarketsAmerican LiteratureSocial SciencesWomen's StorytellingLiterary CriticismFeminist ResearchGender StudiesMarket AnalysisHistory Of MarketingManagementMary E. WilkinsFeminist IdentityMarket SegmentationBusiness PartFeminist EconomicsFeminist ScholarshipSarah Orne JewettFeminist PerspectiveFeminist TheoryMarketingOwn CorrespondenceLiterary HistoryBusiness HistoryBusinessBusiness StrategyMarketing Management
SARAH ORNE JEWETT and Mary E. Wilkins Freeman, received wisdom tells us, were two authors content to be isolated from the competitive, male-dominated publishing industry distributing their wares; both women supposedly embraced female-centered society in which money was of little noticeable concern. Indeed, the writers' own correspondence can be cited to support that contention. In 1886, for example, Wilkins (her surname until 1902 and, given the time period am discussing, how will henceforth refer to her) confided to her friend Mary Louise Booth, I wouldn't write these stories if did not like the money. . . . But it does not seem to me just right, to write things of that sort on purpose to get money, and please an editor. Jewett, expressing herself even more strongly, a la Emily Dickinson, once wrote to Annie Fields, Sometimes, the business part of writing grows very noxious to me. . . . It seems as bad as selling our fellow beings.' Such gynocentric view of