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Adjusting Stated Intention Measures to Predict Trial Purchase of New Products: A Comparison of Models and Methods

DOI

273

Citations

15

References

1989

Year

Linda F. Jamieson, Frank M. Bass
Journal of Marketing Research

Abstract

Linda F. Jamieson, Frank M. Bass, Adjusting Stated Intention Measures to Predict Trial Purchase of New Products: A Comparison of Models and Methods, Journal of Marketing Research, Vol. 26, No. 3 (Aug., 1989), pp. 336-345

References

YearCitations

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