New Direction Line of Sustainable Development and Marketing in Green Banking

Beyond Greening: Strategies for a Sustainable World.

Stuart L. Hart · Harvard business review · 1997 · 1.7K citations

Social Sciences, Environmental Management, Environmental Policy +12

Green and competitive

Devashish Pujari, Gillian Wright, Ken Peattie · Journal of Business Research · 2003 · 942 citations

Green marketing, public policy and managerial strategies

Aseem Prakash · Business Strategy and the Environment · 2002 · 478 citations

Management, Marketing, Public Policy +17

Natural Capitalism: The next industrial revolution

Mitrabinda Singh · eSpace (Curtin University) · 2011 · 315 citations

Social Sciences, Economics, Economic Development +13

Environmental marketing: positive strategies for reaching the green consumer

Choice Reviews Online · 1993 · 279 citations

Management, Marketing, Marketing Management +16