The User Experience Landscape of South Africa

Abstract

Industry in South Africa is becoming increasingly aware of the need for user experience design in the development of products and services. Problems experienced with usability prevent people from accessing, and eventually adopting technology, and a deep understanding of the users' needs is needed for building a successful service. User experience activities, such as user research, can be used to understand how people live their lives, in order to more effectively respond to user needs with informed, relevant and innovative design solutions.