Concepedia

Pricing in Big Business--A Case Approach

Joseph G. Knapp, A. D. H. Kaplan, Joel B. Dirlam, Robert F. Lanzillotti

Journal of Farm Economics · 1959 · 62 citations · 0 references

Concepts

Dynamic PricingCase ApproachBusinessBusiness StrategyMarketingQuantitative ManagementPricing Policy