Identifying factors influencing consumers’ intent to install mobile applications - Concepedia

Concepedia

Publication | Closed Access

Identifying factors influencing consumers’ intent to install mobile applications

172

Citations

44

References

2016

Year

Mark A. Harris, Robert G. Brookshire, Amita Goyal Chin

International Journal of Information Management

Customer SatisfactionConsumer Decision MakingMobile MarketingDigital MarketingTechnology Acceptance ModelInteractive MarketingUser AcceptanceManagementUser ExperienceBusinessConsumer ResearchConsumer BehaviorMobile ApplicationsMarketing

References

	Year	Citations

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