Small Business Economics · 2015 · 11 citations · 81 references
ManagementStrategic ManagementStrategic EntrepreneurshipNew Venture CreationInnovative New Venture CreationNew Venture GrowthNew Venture StrategyReference Point FormationVenture Creation Processes
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Prospect Theory: An Analysis of Decision under Risk
Daniel Kahneman, Amos Tversky · Econometrica · 1979 · 47K citations