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Mishan, E. J., <i>Cost‐Benefit Analysis: An Introduction</i>, New York, Praeger Publishers, Inc., 1971, viii + 364 pp. ($12.50)

Applied EconomicsCost IssueMarket AnalysisSearch CostsConsumer ResearchBusinessEconomic AnalysisCost‐benefit AnalysisManagementCostbenefit AnalysisCost EffectivenessNew YorkE. J.Economic EvaluationMarketing