Business model innovation through big data

Abstract

Research depicts how big data analytics techniques have enabled the new business models which were either hard to shape or impossible to render. Big data platforms hold the promise of improved operational efficiencies and generation of greater revenues with enhanced business growth. Efficiency of big data techniques have been analyzed in the research uses the perspective that it delivers greater understanding of business value and ensures business growth. Value addition ensuring phenomenon has been explained through graphical method for business growth through big data techniques.