Towards a business analytics capability maturity model

TLDR

Business analytics systems are a strategic investment that can significantly improve firm performance, and chief information officers are increasingly focused on building strong BA capabilities. This study develops a Business Analytics Capability Maturity Model (BACMM) to help organisations scope and evaluate their BA initiatives. The paper outlines the current BACMM, situates it within existing maturity models, explains its theoretical foundation, and describes the design‑science research approach guiding its development. The authors conclude by discussing potential practical applications of the BACMM for organisations.

Abstract

Business analytics (BA) systems are an important strategic investment for many organisations and can potentially contribute significantly to firm performance. Establishing strong BA capabilities is currently one of the major concerns of chief information officers. This research project aims to develop a BA capability maturity model (BACMM). The BACMM will help organisations to scope and evaluate their BA initiatives. This research-in-progress paper describes the current BACMM, relates it to existing capability maturity models and explains its theoretical base. It also discusses the design science research approach being used to develop the BACMM and provides details of further work within the research project. Finally, the paper concludes with a discussion of how the BACMM might be used in practice.