Influence of Experiences on Memories, Satisfaction and Behavioral Intentions: A Study of Creative Tourism

TLDR

Few empirical studies have examined the constituents of creative tourists’ experience and its consequences. This study investigates how creative tourists’ experience influences their memories, satisfaction, and behavioral intentions. Data were gathered from 296 purposively sampled creative tourists at resort hotels in Terengganu and Kedah, Malaysia. Creative‑tourist experience is a second‑order factor comprising escape and recognition, peace of mind, unique involvement, interactivity, and learning, and it strongly predicts memories, satisfaction, and behavioral intentions, offering insights for researchers and practitioners.

Abstract

To date, few empirical studies have focused on the constituents of creative tourists’ experience and its consequences. This study aims to bridge this research gap by examining the effect of creative tourists’ experience on their memories, satisfaction, and behavioral intentions. Data were collected from 296 creative tourists, selected through purposive sampling, at selected resort hotels in the Malaysian states of Terengganu and Kedah. The results show that creative-tourist experience is a second-order factor with five dimensions, namely escape and recognition, peace of mind, unique involvement, interactivity, and learning. The results of structural equation modeling show that creative tourists’ experience is a good predictor of their memories, satisfaction, and behavioral intentions. The proposed model and findings can greatly help researchers and practitioners understand the concept of creative-tourist experience and its complex relationships with their memories, satisfaction, and behavioral intentions.