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Social interaction-based consumer decision-making model in social commerce: The role of word of mouth and observational learning

Behavioral Decision MakingSocial CommerceConsumer StudySocial MarketingConsumer ResearchSocial InfluenceCommunicationBuying BehaviorSocial SciencesManagementMarketing CommunicationConsumer BehaviorConsumer Decision MakingMarketingAdvertisingBehavioral EconomicsInteractive MarketingBusinessObservational Learning