Victoria University Research Repository (Victoria University) · 1999 · 17 citations · 0 references
ManagementMarketingStrategyCompetitive StrategyEvent ManagementPromotion ManagementCandidate AttractionEvent MarketingEvent PlanningEvent TourismSport ParticipationHallmark Event DevelopmentSport Event MarketingSuccess Criteria DefinitionSuccess Criteria FormulationSuccess Criteria Specification