Industrial Mail Surveys

The Norm of Reciprocity: A Preliminary Statement

Alvin W. Gouldner · American Sociological Review · 1960 · 11.8K citations

Social Sciences, Philosophy, Social Psychology +7

Factors Affecting Response Rates to Mailed Questionnaires: A Quantitative Analysis of the Published Literature

Thomas A. Heberlein, Robert Baumgartner · American Sociological Review · 1978 · 1K citations

Social Sciences, Behavioral Sciences, Psychology +11

Large Monetary Incentives and Their Effect on Mail Survey Response Rates

Jeannine M. James, Richard Bolstein · Public Opinion Quarterly · 1992 · 231 citations

Social Sciences, Behavioral Sciences, Psychology +12

Improving response rates in industrial mail surveys

David Jobber · Industrial Marketing Management · 1986 · 131 citations

Social Sciences, Information Systems, Psychometrics +12

An Experimental Investigation into Cross-National Mail Survey Response Rates

David Jobber, John Saunders · Journal of International Business Studies · 1988 · 71 citations

Social Sciences, Communication, Psychometrics +11