THE USE OF SOCIAL MEDIA IN GATHERING AND SHARING COMPETITIVE INTELLIGENCE

Abstract

Utilizing social media in the business context is an issue of growing interest. This article discusses how social media can contribute to information gathering and to information and knowledge sharing within a company in the context of competitive intelligence. The research is conducted as a systematic literature review. The results show that so far only a few journal articles have been published discussing these issues. They propose that social media applications can contribute to competitive intelligence activities more in sharing than gathering information and knowledge. The common benefit received from using different social media applications seems to be the added value compared to using more traditional knowledge sharing tools.