PROMOTING ECOCITIZENSHIP: IN FAVOUR OF BINDING COMMUNICATION

Abstract

The purpose of this article is to illustrate the way in which the binding communication paradigm (Joule, Girandola, Bernard, in press) can serve to promote environmentally-friendly values and behavior. This paradigm stands at the crossroad of research conducted in both the fields of communication and of commitment. We will be describing 4 recent studies carried out in the south of France. The first study was conducted in a school, the second in a town, the third study aimed at encouraging environmentally-friendly behavior along the seacoast while the purpose of the fourth study was to promote recycling on highway rest areas.