Behavioural Intention to Adopt Mobile Technology among Tertiary Students

Abstract

This research aims to investigate the factors that influence the behavioral intention of the adoption of Mobile Technology in the Learning Environment (MTLE) of Malaysia. The rapid growth of Third generation (3G) mobile technology has radically changed the lifestyle of our students. 3G mobile technology incorporates voice data and Internet access, making smart phones similar to personal computers. These mobile features attract the patronage of the entire student population. As a result, Malaysia has the second-highest number of phone users in the region. This study aims to identify the determinants that influence MTLE adoption and propose the incorporation of such technology into the educational environment of students and universities. A total of 351 participants from private universities participated in the study. The Modified Unified Theory of Acceptance and Use of Technology (UTAUT) model is adopted to determine the factors that influence the behavioral intention behind the use of MTLE. The result indicates that performance expectancy, affordability and pedagogy have a significant impact on student adoption of MTLE. Moreover, there is no significant effect on both age and gender as moderators is observed. This paper is a significant contribution to the UTUAT model. In addition, it addresses educational issues with regard to the shift from a traditional learning environment to a blended learning environment.