A Method for Facilitating Controversial Social Change in Organizations

Abstract

Leading social change in organizations is a difficult and politically dangerous balancing act. These risks increase if the social change in question directly challenges accepted societal and organizational norms. This article examines the racial integration of the Brooklyn Dodgers baseball team as an example of a successful social change that challenged organizational and societal norms. The seven-step method used by Dodgers general manager, Branch Rickey, was guided by an understanding of the social implications of integration. Rickey's method also relied on an awareness of the differing perspectives of important stakeholders. This article pays particular attention to the linking and sequencing of action learning strategies used during the change.