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Direct-to-consumer advertising (DTCA) for prescription drugs: Consumers’ attitudes and preferences concerning its regulation in South Korea

Consumer Decision MakingConsumer UncertaintyAdvertisingDirect-to-consumer AdvertisingSouth KoreaManagementConsumer ResearchMarketing CommunicationConsumer BehaviorAdvertising EffectivenessPublic HealthConsumer AppealConsumer IssueMarketingPrescription DrugsHealth Sciences