Journal of Agricultural and Applied Economics · 2002 · 511 citations · 29 references
AgricultureAgricultural EconomicsMarketingAgricultural MarketingFood EconomicsMicroeconomicsConsumer Food ChoiceConsumer TheoryFood ChoicesFood Marketing EconomicsStated Preference MethodsWillingness To PayAttributesConsumer Food PreferencesLocal Food ChoiceNiche ConsumptionOrganic Food ChoiceOrganic Food DemandSociodemographic InequalityValue-added Agro-products
Demand for value-added products is highly segmented among different types of consumers. In this article, we assess consumer preferences for local, organic, and GMO-free potatoes in order to discover their potential niche markets. We identify sociodemographic characteristics that affect consumer preferences and compare the effects of different attributes on consumers' willingness to pay. Results suggest that the attribute “Colorado grown” carries a higher willingness to pay than organic and GMO-free attributes.
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