Accounting Education · 2011 · 82 citations · 51 references
BusinessAccountancyAccountingFinancial AccountingInternational AccountingInterpersonal CommunicationCommunication AssessmentCommunication CompetenceCommunication SkillsCommunicative CompetenceOral CommunicationSpeaking ProficiencyInterview Data AnalysisOral Communication CompetenceOral Language SkillsQualitative Data CodingQualitative Data CollectionQualitative Data InterpretationSemi-structured InterviewsVerbal Communication Skills
This study into the perceived importance of oral communication skills in accountancy included the collection and analysis of quantitative and qualitative data from a national survey of New Zealand accountants, followed by a series of semi-structured interviews. Survey and interview data reveal agreement with existing literature: New Zealand accountancy employers find all oral communication skills somewhat important and a number of specific skills extremely important, but employers also report seldom finding the required level of oral communication proficiency in new university graduates. The study produced an inventory of 27 individual oral communication skills that will be useful to similar investigations in different national contexts. Additionally, the findings of this study may be useful to curricular development both in the New Zealand and international contexts.
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Julie L. Ozanne, Anselm Strauss, Juliet Corbin · Journal of Marketing Research · 1992 · 17.9K citations
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Social Sciences, Teaching, Communication Research Methods +8