Best–worst scaling: What it can do for health care research and how to do it

Conditional logit analysis of qualitative choice behavior

Daniel McFadden · eScholarship (California Digital Library) · 1972 · 14K citations

Business, Decision Sciences, Economics +14

Frontiers in Econometrics

John G. Cragg, Paul Zarembka · Canadian Journal of Economics/Revue canadienne d économique · 1975 · 8.4K citations

A law of comparative judgment.

L. L. Thurstone · Psychological Review · 1927 · 5.2K citations

Law, Comparative Law, Comparative Jurisprudence +2

Design and Analysis of Simulated Consumer Choice or Allocation Experiments: An Approach Based on Aggregate Data

Jordan J. Louviere, George Woodworth · Journal of Marketing Research · 1983 · 1.4K citations

Social Sciences, Decision Sciences, Economics +16

The Role of the Scale Parameter in the Estimation and Comparison of Multinomial Logit Models

Joffre Swait́, Jordan J. Louviere · Journal of Marketing Research · 1993 · 1.1K citations

Social Sciences, Business Economics, Economics +9