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A rough set based decision support approach to improving consumer affective satisfaction in product design

Fuzzy Multi-criteria Decision-makingCustomer SatisfactionIndustrial DesignConsumer Affective SatisfactionDesign DecisionAffective DesignProduct ExperienceDesignManagementUser ExperienceConsumer ResearchMultiple-criteria Decision AnalysisDecision TheoryRough SetDecision ScienceMarketingHealth Sciences