CREDIBLE CLAIM OR CORPORATE SPIN?: A CHECKLIST TO EVALUATE CORPORATE SUSTAINABILITY REPORTS

Abstract

In response to the establishment of universally-accepted principles about sustainability and corporate social responsibility (CSR), corporations are now producing Sustainability Reports (SRs). Corporations are expected to document their positive and negative impacts on society. However, the veracity of the information in these reports is being questioned. To what extent is it greenwashing? While the Global Reporting Initiative (GRI) provides a framework for reporting, effective mechanisms to evaluate reports are lacking. We propose a Sustainability Reporting Assessment Checklist of 10 questions as a functional tool for use by stakeholders to evaluate the content of SRs. For a demonstration of the effectiveness of the checklist, it is applied to a real but anonymous company. The questions cover: accessibility; readability; the use of an established framework (e.g. GRI); incorporation of CSR and sustainability into long-term strategy; consideration of all relevant aspects of operations; use of evidence to support claims; documented stakeholder engagement; supply chain responsibility; documented impacts on all stakeholders (including vulnerable groups and negatively affected groups); and assurance assessment.