Publication | Closed Access
Cultural differences in the online behavior of consumers
344
Citations
10
References
2002
Year
Customer SatisfactionInternet ScienceInternational MarketingConsumer ResearchCultural FactorCommunicationOnline Customer BehaviorSocial MediaManagementConsumer BehaviorGlobal MarketingGlobal E-commerceIntercultural MarketingDifferent CulturesUser ExperienceCultural ImpactSame Web SitesMarketingGlobalizationCultureCultural DifferencesInteractive MarketingSocial ComputingArtsGlobal Connection
Understanding how different cultures use the Net---as well as perceive the same Web sites---can translate to truly global e-commerce.
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