Journal of Information Science · 2014 · 22 citations · 13 references
EngineeringFrequent Sequence PatternsPattern DiscoveryPattern MiningWeb AnalyticsText MiningInformation RetrievalData ScienceData MiningManagementData ManagementUser Behavior ModelingWeb-user NavigationPredictive AnalyticsKnowledge DiscoveryTraditional Frequent-sequence-pattern-mining AlgorithmsComputer ScienceWeb MiningFrequent Pattern MiningAssociation RuleUser BehaviourBig Data
Predicting web user behaviour is typically an application for finding frequent sequence patterns. With the rapid growth of the Internet, a large amount of information is stored in web logs. Traditional frequent-sequence-pattern-mining algorithms are hard pressed to analyse information from within big datasets. In this paper, we propose an efficient way to predict navigation patterns of web users by improving frequent-sequence-pattern-mining algorithms based on the programming model of MapReduce, which can handle huge datasets efficiently. During the experiments, we show that our proposed MapReduce-based algorithm is more efficient than traditional frequent-sequence-pattern-mining algorithms, and by comparing our proposed algorithms with current existed algorithms in web-usage mining, we also prove that using the MapReduce programming model saves time.
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