THE EFFECT OF COMMUNICATION APPREHENSION AND SITUATION ON COMMUNICATION STRATEGY CHOICES

Abstract

Volunteer undergraduate students were administered a questionnaire that assessed their perceptions of the probable use of certain persuasive strategies in a given situation and measured their level of communication apprehension. Data were analyzed to test hypotheses concerning the effects of communication apprehension and type of situation on the use of persuasive strategies. Data confirmed the impact of situation on strategy selection but failed to demonstrate the effect of communication apprehension or an interaction between communication apprehension and situation on strategy use. Implications for communication apprehension and communication competence were offered.