Measuring the Utility of Losses by Means of the Tradeoff Method

Prospect Theory: An Analysis of Decision under Risk

Daniel Kahneman, Amos Tversky · Econometrica · 1979 · 47K citations

Business, Decision Sciences, Insurance +17

Judgment under Uncertainty: Heuristics and Biases

Amos Tversky, Daniel Kahneman · Science · 1974 · 28K citations

Business, Decision Sciences, Psychology +17

Judgment under Uncertainty: Heuristics and Biases

Amos Tversky, Daniel Kahneman · 1975 · 23.1K citations

Business, Decision Sciences, Psychology +17

Advances in prospect theory: Cumulative representation of uncertainty

Amos Tversky, Daniel Kahneman · Journal of Risk and Uncertainty · 1992 · 15.6K citations

Business, Decision Sciences, Behavioral Economics +13

Risk Aversion in the Small and in the Large

John W. Pratt · Econometrica · 1964 · 4.9K citations

Business, Economics, Insurance +15