THE IMPACT OF ELECTRONIC COMMERCE ON BUSINESS-LEVEL STRATEGIES

Abstract

This paper examines the impact of electronic commerce on business-level strategies. The paper examines electronic commerce (E.C) from the perspective of intra-business E.C., business-to-business E.C., business-toconsumer E.C., and value/supply chain management. Business-level strategies are considered to include: addedvalue, differentiation, cost leadership, focus, and growth source. The paper concludes that E-commerce will have significant impacts on each of the business-level strategic areas. 1.