Southeast Asia: A new model for hotel development

Harold H. Saunders

Cornell Hotel and Restaurant Administration Quarterly · 1992 · 23 citations · 0 references

Concepts

Abstract

Southeast Asia is one of the major locations for hotel-company expansion in the 1990s.But hotel companies will find that the old operator-driven game plan that once worked so well in other venues around the world won't work in Southeast Asia. In its place—anowner-driven model