Strategic Roadmapping: A Workshop-based Approach for Identifying and Exploring Strategic Issues and Opportunities

TLDR

Roadmapping is widely used to support innovation and strategy at firm and sector levels, and it facilitates communication that aligns technology and commercial perspectives. This article aims to present a workshop-based method for identifying and exploring strategic issues and opportunities as part of a fast‑start approach to roadmapping. The method employs a structured workshop with facilitation techniques designed to rapidly initiate roadmapping. The approach was tested in 28 applications across diverse organizational contexts.

Abstract

:Roadmapping has become one of the most widely used approaches for supporting innovation and strategy, at both firm and sector levels. A key benefit is the communication associated with the development and dissemination of roadmaps, particularly for aligning technology and commercial perspectives. This article presents a workshop-based method for supporting the identification and exploration of strategic issues and opportunities, as part of a "fast-start" approach for the rapid initiation of roadmapping. The approach has been tested in 28 applications, covering a broad range of organizational contexts. Details of the workshop approach and facilitation techniques are described.