Publication | Open Access

Approach/avoidance motivation, message framing, and health behavior: understanding the congruency effect

Congruency EffectBehavioral SciencesBehavioral Decision MakingMessage FramingHealth CommunicationHealth BehaviorMotivationBehavioral AspectBehaviorSocial SciencesHealth PsychologyApproach/avoidance MotivationPublic HealthBehavior Change (Individual)Psychology