Journal of Broadcasting · 1974 · 13 citations · 3 references
Social SciencesBusiness EconomicsEconomicsMedia StudiesAudience BehaviorFilm AudiencesMedia AudiencesMedia EconomicsTelevision AudiencesTelevision StudiesTelevision Audience BehaviorTelevision Audience DemographicsTelevision Audience MeasurementTelevision Consumption
Dr. Ryland Taylor is an associate professor of economics at Northern Illinois University in DeKalb. The following study is a direct follow‐up of his earlier analysis of “The Repeat Audience for Movies on TV,” published in the Journal, 17:95–100 (Winter 1972–73).
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AEA Papers and Proceedings · 2019 · 11K citations
TV viewing: application of a formal choice model
Gary W. Bowman, John U. Farley · Applied Economics · 1972 · 22 citations