Concepedia

Men as success objects and women as sex objects: A study of personal advertisements

Sex Roles · 1990 · 119 citations · 8 references

Concepts

Social SciencesGender StudiesSocial PsychologyAdvertisingGenderMasculinity StudiesAdvertising AudiencesAdvertising DesignAdvertising PsychologyDisplay AdvertisingGender IdentityHegemonic MasculinityAdvertising IdeologyAdvertising StereotypesAttitude Toward AdsAudience Interpretation Of AdvertisingConsumer Attitudes Toward AdsSex AppealSex Appeals In Advertising

References

8

Human assortative mating and genetic equilibrium: An evolutionary perspective

D. D. Thiessen, Barbara Gregg · Ethology and Sociobiology · 1980 · 275 citations

Life Sciences, Evolutionary Biology, Genetics +16

Let's make a deal: An analysis of revelations and stipulations in lonely hearts advertisements.

Albert A. Harrison, Laila Saeed · Journal of Personality and Social Psychology · 1977 · 214 citations

Social Sciences, Communication, Marketing +10

Courtship in the personals column: The influence of gender and sexual orientation

Kay Deaux, Randel Hanna · Sex Roles · 1984 · 141 citations

Social Sciences, Gender Studies, Sociology +14

Sex differences in factors of romantic attraction

Jeffrey S. Nevid · Sex Roles · 1984 · 80 citations

Social Sciences, Psychology, Social Psychology +14

Sex Role Conceptualizations in Adolescents and Adults.

Katheryn A. Urberg · Developmental Psychology · 1979 · 44 citations

Education, Behavioral Sciences, Social Psychology +11