E-Readers on Campus: Overcoming Product AdoptionIssues with a Tech-Savvy Demographic

Abstract

The literature reports that males have been more open to technological change and adoption. This pattern includes high-tech products as well as online applications. A survey was conducted among college students to assess whether differences still occur between males and females with regard to technology usage, product adoption and social media participation, as well as to measure perceptions of traditional print media versus the emerging market of e-reader devices. Results of the study showed that no significant differences exist between males and females, but overall, students feel that traditional print media is still better than e-readers.