Half-full or half-empty? A model of decision making under risk

Prospect Theory: An Analysis of Decision under Risk

Daniel Kahneman, Amos Tversky · Econometrica · 1979 · 47K citations

Business, Decision Sciences, Insurance +17

Advances in prospect theory: Cumulative representation of uncertainty

Amos Tversky, Daniel Kahneman · Journal of Risk and Uncertainty · 1992 · 15.6K citations

Business, Decision Sciences, Behavioral Economics +13

Rational Choice and the Framing of Decisions

Amos Tversky, Daniel Kahneman · The Journal of Business · 1986 · 3.6K citations

Management, Decision Sciences, Behavioral Economics +11

Exposition of a New Theory on the Measurement of Risk

Daniel Bernoulli · Econometrica · 1954 · 2.7K citations

Business, Mathematics, Actuarial Science +13

The Dual Theory of Choice under Risk

Menahem E. Yaari · Econometrica · 1987 · 2.5K citations

Business, Decision Sciences, Economics +11