Disclosure: Psychology Changes Everything

The Market for "Lemons": Quality Uncertainty and the Market Mechanism

George A. Akerlof · The Quarterly Journal of Economics · 1970 · 22.6K citations

Social Sciences, Economics, Microeconomics +8

A BEHAVIORAL MODEL OF RATIONAL CHOICE

Herbert A. Simon · The Quarterly Journal of Economics · 1955 · 15.3K citations

Social Sciences, Behavioral Sciences, Economics +11

Moral Hazard and Observability

Bengt Holmström · The Bell Journal of Economics · 1979 · 8.5K citations

Business, Business Economics, Contract Law +17

A Protection Motivation Theory of Fear Appeals and Attitude Change1

Ronald W. Rogers · The Journal of Psychology · 1975 · 6.6K citations

Social Sciences, Psychology, Social Psychology +17

Nudge: Improving Decisions About Health, Wealth and Happiness

Richard V. Adkisson · The Social Science Journal · 2008 · 5.7K citations

Social Sciences, Behavioral Sciences, Economics +16