MOTIVATIONS OF MOROCCANS TO BE ENTREPRENEURS

Abstract

Throughout the world, entrepreneurship is viewed as a savior of stagnant economies (Tiffin, 1987; Gupta, 1989; Meredith, 1989; Giamartino, 1991; Guthrie, 2004). This study investigates the motivation of Moroccans to become entrepreneurs. It provides an overview of entrepreneurial theory, describing common characteristics and motivations of entrepreneurs worldwide. This is followed by an analysis of the Moroccan business environment. A model of Moroccan entrepreneurship is then developed. The data used to determine the relevant model factors were gathered from a survey conducted among 201 Moroccan entrepreneurs.